AI DM Responder
Most small businesses lose leads in their Instagram inbox. This n8n automation intercepts every DM, uses AI to classify the intent (pricing, booking, FAQ), generates a personalised reply, and sends a Calendly link when a booking intent is detected. All conversations are logged.
80%
DMs auto-replied
+45%
Bookings from DMs
< 10 sec
Response time
How It Works
Instagram DMs are where small business leads go to die. Most arrive outside working hours, pile up unanswered, and the potential client moves on to a competitor. This automation makes sure every DM gets a reply in under 10 seconds, day or night.
When a new DM arrives, n8n passes it to OpenAI which classifies the intent — is this person asking about pricing, trying to book, or just asking a general question? Based on the classification, it either sends a personalised Calendly link or drafts an accurate answer from a business knowledge base. The reply is posted back via the Instagram Graph API in seconds.
- →Instagram webhook integration via Graph API
- →OpenAI intent classification (pricing / booking / FAQ / other)
- →Automatic Calendly link for booking inquiries
- →AI-generated answers for FAQs using business knowledge
- →Full conversation log in Airtable for review
The diagram shows the full n8n workflow — from incoming DM to intent classification, reply generation, Instagram API response, and Airtable logging.
Step by step
How It Works
- Step 1
DM Arrives
A new Instagram DM hits your inbox. The Meta webhook fires instantly and sends the message to n8n — day or night.
- Step 2
AI Classifies Intent
GPT-4o reads the message and classifies it: pricing inquiry, booking request, FAQ, complaint, or other.
- Step 3
Smart Routing
Booking intent → a Calendly link is automatically appended to the reply. All other intents get a tailored AI response.
- Step 4
Personalised Reply Sent
The reply is posted back via the Instagram Graph API in under 10 seconds — accurate, on-brand, and human-sounding.
- Step 5
Conversation Logged
Every DM, intent classification, and AI reply is logged to Airtable so you can review conversations anytime.
Deliverables
What's Included
You receive
- n8n Instagram DM workflow (importable JSON)
- Meta Developer App setup guide (step by step)
- GPT-4o prompt template (customised to your business)
- Airtable conversation log base
- Calendly integration for booking intents
- 30-minute onboarding call to connect your accounts
- 14 days post-launch support via WhatsApp
Built with
Ready to deploy?
Want every Instagram DM answered in under 10 seconds?
Book a free 30-minute call and I'll walk you through how this connects to your existing tools — no technical knowledge required.
No obligation. Just a quick 30-minute call.