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Most small businesses lose leads in their Instagram inbox. This n8n automation intercepts every DM, uses AI to classify the intent (pricing, booking, FAQ), generates a personalised reply, and sends a Calendly link when a booking intent is detected. All conversations are logged.
80%
DMs auto-replied
+45%
Bookings from DMs
< 10 sec
Response time
Instagram DMs are where small business leads go to die. Most arrive outside working hours, pile up unanswered, and the potential client moves on to a competitor. This automation makes sure every DM gets a reply in under 10 seconds, day or night.
When a new DM arrives, n8n passes it to OpenAI which classifies the intent — is this person asking about pricing, trying to book, or just asking a general question? Based on the classification, it either sends a personalised Calendly link or drafts an accurate answer from a business knowledge base. The reply is posted back via the Instagram Graph API in seconds.
The diagram shows the full n8n workflow — from incoming DM to intent classification, reply generation, Instagram API response, and Airtable logging.
Step by step
A new Instagram DM hits your inbox. The Meta webhook fires instantly and sends the message to n8n — day or night.
GPT-4o reads the message and classifies it: pricing inquiry, booking request, FAQ, complaint, or other.
Booking intent → a Calendly link is automatically appended to the reply. All other intents get a tailored AI response.
The reply is posted back via the Instagram Graph API in under 10 seconds — accurate, on-brand, and human-sounding.
Every DM, intent classification, and AI reply is logged to Airtable so you can review conversations anytime.
Deliverables
Ready to deploy?
Book a free 30-minute call and I'll walk you through how this connects to your existing tools — no technical knowledge required.
No obligation. Just a quick 30-minute call.